How Building Data Can Save You Thousands Every Year | Bill Douglas

In this episode, I sit down with Bill Douglas, founder of OpticWise and author of Peak Property Performance, to talk about a topic most commercial real estate owners underestimate — digital infrastructure and data ownership.

We don’t talk about “AI buzzwords.”
We talk about real NOI impact.

Bill has spent over a decade helping apartment, office, and hospitality owners reduce operating expenses, unlock new revenue streams, and increase asset value — not by buying more systems, but by owning and unifying the data already inside their buildings.

In this conversation, we break down:
    •    Why most CRE buildings unknowingly run 8–12 redundant networks
    •    How controlling your digital infrastructure can lower OPEX and insurance costs
    •    How data-driven operations can unlock new revenue without raising rents
    •    Why owning your building’s data reduces risk and increases exit value
    •    How this approach applies to multifamily, office, and hospitality
    •    What owners should think about before a new development even breaks ground

We also touch on Bill’s personal journey — surviving multiple life-threatening events, living with MS, and how resilience shaped both his leadership style and long-term thinking.

If you’re a real estate owner, operator, or developer thinking about long-term asset performance, this episode will change how you look at technology inside your buildings.

Want to scale your real estate portfolio? Click here:https://primior.com/start/
Want more exclusive insights? Newsletter 👉 https://johnneyzhang.com/bio/

If you’re new to my channel, my name is Johnney Zhang. I’m the founder and chairman of Primior Asset Management, an innovative real estate investment, development, and management company base in Los Angeles. Over the course of my career, I’ve managed more than $2 billion in assets. My journey includes fix and flip, developing luxury custom properties and multifamily rental properties, managing varies funds and portfolios, and democratizing real estate investment through tokenization.

Today:

Primior continues to grow, managing over $2 billion in assets. I oversee a diverse portfolio that spans development, asset management, and advanced tokenized real estate investment platforms. My mission is not only to build wealth but to share the knowledge and tools to help others achieve financial freedom through real estate.

To All the Builders and Dreamers:

We’re all writing our own stories. The harder the challenges, the greater the rewards.
Every setback is an opportunity to return stronger.
Keep building. May your vision always surpass your obstacles.
Never quit,

Johnney

FULL DISCLOSURE:

I make content to make money - just - on a longer time horizon than most. I want to build trust with real estate investors so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

This presentation is for education and information purposes only. It has been compiled or arrived at from sources believed to be reliable, but no representation or warranty, express or implied, is made as to its accuracy or completeness. Our services and education of techniques could assist in scaling real estate portfolios. The information shared in this presentation is not intended as a guarantee of results, but rather an illustration of how certain techniques may assist with the growth of a business. Results are not guaranteed, and your implementation may vary. The information shared here is the property of Primior Asset Management. Copyright © 2025.