Multi-Location SEO: Winning Search in Every City

Opening a new office doesn't guarantee digital visibility.

In this episode, Casey Meraz breaks down the core problem law firms face when expanding into new cities: your SEO strategy doesn’t scale automatically. Bigger markets mean bigger competition and if your firm isn’t showing up, you’re losing out.

You’ll learn how to unify your brand across locations, implement scalable local SEO strategies, and hear how one law firm grew from a single office to 16 using this exact approach.

🔹 Chapters:
00:00 – The visibility problem for growing firms
00:17 – Why your SEO doesn’t scale like your offices
00:31 – What it costs you: wasted dollars, lost cases
01:03 – Meet Casey: 16 years scaling law firms
01:18 – A proven system for digital expansion
01:56 – Using data to find the right cities

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