Why Less Traffic From Perplexity Can Make You More Money
Автор: THE AGENCY GROWTH LAB
Загружено: 2026-01-16
Просмотров: 1008
Would you rather have 10,000 visitors who leave instantly… or 100 who actually buy?
We analyzed 32 companies doing over $100M in revenue to compare traffic from ChatGPT and Perplexity — and the difference is massive.
ChatGPT sends more raw traffic, but users bounce faster and view fewer pages.
Perplexity sends fewer visitors — but they stay longer, explore more pages, and convert at a higher rate.
That means Perplexity traffic may look smaller in analytics, but it carries far more value. These aren’t casual clicks — they’re high-intent users in research mode.
For businesses, the real question is no longer how to get more traffic —
it’s how to get the right traffic.
And right now, Perplexity is proving to be one of the most efficient channels for that.
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