Precious! How to get and keep your supporters’ attention with Grant Leboff
Автор: Bright Spot
Загружено: 2026-01-11
Просмотров: 11
Changes in technology over the last three decades mean our supporters’ now have less time, and more demands on their attention, than at any point in history.
This makes it tougher than ever to deepen relationships with people who care about our cause. In this environment, what can we do to create effective marketing and communications?
To better understand the issues, Rob was delighted to talk to best-selling author and marketing expert, Grant Leboff. Grant routinely advises both companies and charities on how to create effective marketing and communications in the fast-changing world we live in. In the interview, he explains why your supporter’s attention is more precious than ever, and what your charity can do to get and keep it.
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