Maybe The Real Growth Was The Members We Made Along The Way

Read the shownotes and full transcript on our site: growyourcreditunion.com (https://growyourcreditunion.com/auto-...)


Credit unions are out there chasing new members—spending on billboards, opening branches, crafting the perfect rate specials. Meanwhile, 80% of your existing members have one product with you and you haven't called them once. Maybe the new members you're looking for are actually the members you already have.


In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Elizabeth Osborne, COO at Great Lakes Credit Union, to talk about:


• Everyone's measuring trust wrong

• The growth obsession is backwards

• You're tracking the wrong economic data


Plus we play a BRAND NEW GAME that we hope you really enjoy.


A huge thanks to our sponsor, CU Benefit
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Watch this video (   • Retain Credit Union Talent with CU Benefit...  ) or visit CUBenefit.com (http://CUBenefit.com) to learn more.