Cold Call Success: 3 of 3 - The call itself - Jim Duffy (TALKING SALES 337)

COLD CALL SUCCESS: 3 of 3 - THE CALL ITSELF
(See the previous 2 in this series of 3 here :    • Cold Calling - Jim Duffy with John Smibert...  )

How can you triple the rate of successful cold calls you are achieving today?

This is the third of three video discussions with expert cold caller, Jim Duffy, who achieves a meeting commitment with 6 of 10 answered cold calls he makes. If you missed them you can watch the previous two on 'Cold Call Targeting' and 'Cold Call Research' here:    • Cold Call success: 1 of 3 - Targeting - Ji...  

In these previous 2 videos Jim shared how he targets a niche and how he researches each target in a niche to prepare for the call. Now in the third of the trilogy he shares how he makes the call itself.

Some of the points he discusses include:

How he opens the call to ensure he gains immediate interest
How he refers to information specific the the prospect.
How he applies a pattern interrupt that talks about them to gain their attention and begin to build trust.
How he makes a visceral connection that jolts them into a receptive state of mind.
How he talks about them as it relates to the value proposition.
How he asks for a commitment in a very natural way
How he engages with assistants if they answer the call
How he avoids leaving voicemails and why
and more.

According to Jim; "The magic occurs when you develop domain expertise and use the tools,
and processes, and really care about the people that you're calling."
And if you apply this with passion Jim claims you will achieve 3 times what you are today with your cold calls.

At 15 minutes this is a much longer video than the average in our 'Talking Sales' series yet there is so much value I was reluctant to cut out content. So I apologise for the length but it's worth it.