Charity + PR: The Win-Win Every Estate Agent Should Be Using

Most estate agents say they care about their local community… but how many actually roll up their sleeves and get stuck in?

In this video, I’m sharing why supporting local charities isn’t just “the right thing to do” – it’s also one of the best PR opportunities you’ll ever have.

👉 Here’s what we cover:

Why community involvement builds trust (and wins new customers)

The difference between raising money vs. giving your time

How to shout about your good work without looking self-serving

Practical ways to turn charity partnerships into powerful PR content

Why being open about altruism inspires others to do the same

Whether it’s painting a community centre, litter picking, or sponsoring a charity event – this is about doing good and being seen to do good.

✅ Next step: Reach out to a local charity, agree a project, document it, and share it. You’ll make a real difference and boost your agency’s reputation at the same time.