How to ADD PORTFOLIO to LinkedIn Profile (3 Ways)

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▶️ Check out these playlists 👉
1️⃣My faves (if you're new to the channel):    • New here? Welcome! Start with these videos. 😀  
2️⃣Proven LinkedIn strategies to build your brand & grow your business:    • Proven LinkedIn Strategies to Leverage You...  
3️⃣LinkedIn profile best practices:    • LinkedIn Profile Best Practices  

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Video summary:

In this video, I walk you through how to showcase your portfolio on LinkedIn so you can attract new clients, grow your business, and elevate your personal brand. You’ll learn three proven methods to display your work — from using the LinkedIn custom button or link feature to adding a Featured section and integrating your portfolio into your Experience section. I explain how to optimize each area of your LinkedIn profile for maximum visibility, engagement, and conversion, whether you’re a freelancer, creative professional, consultant, or business owner. These portfolio strategies make it easy for potential clients to access your work with minimal clicks, improving both user experience and LinkedIn engagement.

We’ll cover step-by-step how to use LinkedIn’s “Edit Custom Button” feature, add portfolio links or media files, and create visually engaging Featured content blocks using PDFs, PowerPoints, and images. You’ll also learn how to use the Experience section to embed portfolio pieces under your current role, ensuring your work is visible to recruiters, collaborators, and leads. By combining methods — like adding clickable links near the top of your profile and multimedia in your Featured section — you’ll create a dynamic LinkedIn portfolio that reinforces your expertise and builds trust with visitors.

Finally, I share a bonus tip for using the LinkedIn Contact Info section to include your portfolio website or additional web pages, giving you even more opportunities to drive traffic and generate leads. This video is packed with LinkedIn marketing strategies to help you strengthen your online presence, improve profile SEO, and turn your profile into a client-attracting asset. Whether you’re a designer, marketer, coach, or entrepreneur, this is your complete guide to making your LinkedIn portfolio stand out and get noticed by the right audience.