Class 12 Entrepreneurship Chapter | PESTEL Model| #

Notes for class 12 entrepreneurship chapter 1 https://studyresearch.in/opporunit1en...
In this CBSE Class 12 Entrepreneurship (Unit 1) video, we break down the concept of Environment Scanning – what it means, why it's crucial for businesses, and how you can use the PESTEL model for smart strategic decisions.

We'll cover:
• What Environment Scanning is — monitoring both internal and external business environments to spot early signs of opportunities and threats.
• Why it matters — adapt to rapid changes, seize first-mover advantages, and build long-term growth strategies. (For example: how Sony lost its market due to poor scanning!) :contentReference[oaicite:0]{index=0}
• How PESTEL helps — exploring Political, Economic, Social, Technological, Environmental, and Legal factors that affect your venture. :contentReference[oaicite:1]{index=1}

Perfect for Class 12 students, this video simplifies concepts and delivers them with clarity — so you score top marks!
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