How Ranveer Singh-Backed SuperYou Hit ₹100 Cr | The Playbook Explained | Ft. Nikunj Biyani | FWS 88

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In this episode, the co-founder of SuperYou shares the story behind building a nutrition brand that crossed ₹100 crore in annualized revenue within a year of its launch. With over a decade of experience in FMCG, he explains how SuperYou was born from combining deep consumer understanding with a personal passion for health and fitness and how Ranveer Singh came on board as a true co-founder.

The conversation explores how Indian consumers actually make buying decisions, why emotion often outweighs logic in everyday purchases, how retail placement and subconscious cues influence behavior, and how successful brands are built through experience, consistency, and trust rather than product features alone.

The episode also covers protein misconceptions, Whey vs Vegan protein, protein innovation, supply chain realities in D2C and quick commerce, and why moderation and balance matter more than extreme health narratives. A grounded discussion on building consumer brands the hard way - with patience, learning, and execution.

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The 1% Club:
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Sharan Hegde:
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LinkedIn:   / sharanhegde95  
Twitter/X: https://x.com/financewsharan
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Sharan Hegde is a personal finance creator & founder of the 1% Club, simplifying money, markets, and mindset for India’s next generation of wealth builders.
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Timeline:
00:00 – Why SuperYou suddenly feels everywhere
01:08 – Meeting Nikunj Biyani, the mind behind SuperYou
02:50 – How Ranveer Singh came in as a co-founder, not a face
06:23 – How Indian consumers really make buying decisions
13:20 – What Fevicol’s marketing teaches every brand
16:42 – Product vs marketing: what actually moves people
24:30 – The SuperYou product that caught Sharan’s attention
31:20 – HYROX, serious fitness & Nithin Kamath’s discipline
33:59 – The uncomfortable truth about food quality in India
38:10 – Will brands ever put consumer health first?
42:12 – Jaggery vs sugar: separating myth from reality
47:37 – Rapid fire: clearing common protein myths