The End of Ear Tags? Bryan Elliott on How Biometric Tech is Changing the Cattle Industry

What if your cows could carry their identity… in their face? 👀🐄

In this exclusive interview from the Animal AgTech Innovation Summit, Emma Coffman sits down with Bryan Elliott, Founder & CEO of True Trace Biometrics, to unpack the future of livestock ID. Bryan’s company is pioneering biometric technology—think facial recognition for cattle—that could completely replace traditional ear tags.

We talk about:
✔️ Why the current ID system is broken
✔️ How biometric tech works in real-world ranching
✔️ What this means for traceability, animal welfare, and supply chain transparency
✔️ How producers can prepare for what’s next

This isn’t sci-fi—it’s the next big step in making agriculture smarter, more secure, and more sustainable.

🔗 Learn more about True Trace Biometrics: https://www.truetracebiometrics.com
🔗 Explore the Animal AgTech Innovation Summit: https://www.animalagtech.com

📍 Timestamps:
0:00 - Live from the Summit
1:32 - What is biometric cattle ID?
4:20 - The problem with ear tags
7:15 - Security, fraud prevention & compliance
10:45 - Onboarding producers & real-world use
13:00 - Bryan’s vision for the beef industry

💬 Drop your thoughts in the comments: Would you trust biometrics over traditional tags?

🎯 Like | 💬 Comment | 🔔 Subscribe for more industry-leading ag conversations!

#Biometrics #AgTech #CattleRanching #LivestockID #TrueTraceBiometrics #AnimalAgTech #SmartFarming #Traceability #FutureOfFarming #LivestockInnovation #BeefIndustry #EmmaCoffman #RanchTech #FoodSecurity #CattleTechnology #Eid #identification #ID #facialrecognition #face #nose #agriculturetechnology #technology #doubleeranch #doubleeranchaadvoocacy