Sleigh the Season Live — Six Figures in Six Weeks with Heather Lundervold

With Heather Lundervold, Patrick Russell & Stacey Jordan

In this episode of Sleigh the Season Live, we sit down with Heather Lundervold, CEO of Christmas Design Institute, alongside Patrick Russell and Stacey Jordan of Red Sleigh Workshop, to break down one of the most talked-about topics in the holiday lighting industry:

👉 How installers actually make Six Figures in Six Weeks

This is not hype. This is a real conversation about:
Pricing strategy and profit leaks installers don’t see
Systems that allow you to scale fast without burning out
Residential vs. commercial balance
What separates hustle from sustainable growth
How to prepare for a bigger, smarter 2026 season

Whether you’re a holiday lighting installer, Christmas décor professional, or business owner looking to expand into commercial work, this live session delivers actionable insight you can use immediately.

UPCOMING EVENTS & TRAINING
Commercial Christmas Training — San Antonio, TX (February 2026)
A 2-day, in-person training covering commercial pricing, proposals, operations, and scaling systems.
TransWorld Christmas & Haunt Show — March 25–29, 2026 (St. Louis)
• Sleigh the Season™ Pre-Show Commercial Training – March 25
• Installer LITE Series – multiple sessions covering residential, commercial, operations, design, and growth strategy throughout the show

👉 If you’re attending TransWorld, block off Wednesday. You want to be in that room.

🔗 LINKS & RESOURCES
Register for Sleigh the Season™ Live:
https://us02web.zoom.us/webinar/regis...
Learn more about Red Sleigh Workshop:
https://redsleighworkshop.com

Christmas Design Institute:
https://christmasdesigninstitute.com

👍 LIKE • SUBSCRIBE • SHARE

If this episode helped you, hit Like, Subscribe, and share it with another installer who’s ready to level up.

This is where strategy meets the season.
This is Sleigh the Season Live.