Smart Podcast Promotion Strategies and Industry Insights With John Corcoran

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https://rise25.com/podcastcheatsheetyt


John Corcoran is a recovering attorney, an author, and a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and run his boutique law firm in the San Francisco Bay Area, catering to small business owners and entrepreneurs.

Since 2012, John has been the host of the Smart Business Revolution Podcast, where he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, including Peter Diamandis, Adam Grant, Gary Vaynerchuk, and Marie Forleo.

John is also the Co-founder of Rise25, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners. They help their clients generate ROI through their done-for-you podcast service.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [2:49] Tips on choosing the best AI tool for you
• [7:27] How over-optimizing podcast promotion can stall your show’s launch
• [10:12] Choosing the right guests for strategic podcast growth
• [11:57] Leveraging industry partnerships to supercharge your podcast reach
• [13:13] The hidden costs of launching paid ads too early in your podcast journey
• [15:25] Why download numbers don’t guarantee podcasting success

In this episode…

It’s easy to get stuck obsessing over downloads, promotion tactics, and growth hacks before you ever hit publish. But what if the real key to podcast success has less to do with flashy marketing and more to do with how you show up and who you serve? How should podcasters actually think about promotion if they want results that matter?

For John Corcoran, the key lies in not overcomplicating promotion before the podcast even exists. He explains that many people fall into analysis paralysis, worrying about promotion instead of launching, having real conversations, and letting the show evolve.

Sponsor for this episode

At https://rise25.com, we help B2B businesses give to and connect to your Dream 200 relationships and partnerships.

We help you cultivate amazing relationships in 2 ways:

#1 Podcasting
#2 Strategic Gifting

#1 Our Predictable Podcast ROI Program

We’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution — you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI — plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

#2 Our Comprehensive Corporate Gifting Program

Elevate business relationships with customers, partners, staff, and prospects through gifting.

At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience.

Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable to create lasting impressions. Get started today and experience the difference a strategic gifting approach can make.

You can learn more and watch a video on how it works here: https://rise25.com/giftprogram/

Contact us now at support@rise25.com or message us here: https://rise25.com/contact/