Webinar: Logistics Without the Headache

Logistics is one of the biggest challenges facing emerging food and beverage brands. In this webinar, Logistics Without the Headache, CIFT partners with Craig Loughlin, Senior Sales Manager at FST Logistics, to help small businesses understand how to navigate warehousing, transportation, e-commerce fulfillment, and retail distribution as they scale.

Craig breaks down the difference between distributors and 3PLs, shares when a brand is ready to partner with a logistics provider, and explains why data and on-time delivery are essential for securing and maintaining retail placements. He also touches on the fast-changing world of e-commerce—including platforms like TikTok Shop—and what brands should look for when selecting a logistics or warehouse partner.

Whether you’re just getting started or preparing for major growth, this session offers practical insights to help you simplify operations and strengthen your supply chain.

Topics Covered:
• When to engage a 3PL
• Logistics vs. distribution
• Preparing your data and forecasting
• Warehouse and e-commerce considerations
• Retail delivery expectations and compliance
• Strategies for scalable growth

Hosted by CIFT, Ohio’s nonprofit partner supporting food entrepreneurs and manufacturers.
Presented by FST Logistics, a 100% employee-owned logistics provider specializing in food and beverage operations.

👉 Learn more about CIFT: https://ciftinnovation.org

👉 Learn more about FST Logistics: https://fstlogistics.com