3 Steps to a High-Quality Annual Marketing Plan for Builders- Attracting Opportunities, Part I

This episode of Conversations That Convert kicks off a special three-part series: "3 Steps to a High Quality Annual Marketing Plan for Builders." Rick is joined by digital marketing manager Drew, as they break down the most crucial first step—how to ATTRACT more and better opportunities in the coming year.

TIMESTAMPS:

0:00 Introduction to the Series
2:45 Building Your Brand Book: Essential Elements
7:00 Color Codes and Brand Consistency
11:30 Confirming Your Service Offerings
14:00 Floor Plans for Custom Builders
18:30 Remodelers: Focus on 5-6 Project Types
21:30 Segment New Homes vs Remodeling
24:00 Branding Builds Credibility & Profits

KEY TOPICS COVERED:

Why starting with strong branding and a defined brand book is non-negotiable for growth

How to avoid common mistakes with logos, fonts, and brand consistency across every platform

The importance of updating your service offerings to match what buyers want today (and how your website can help)

The make-or-break value of showcasing the right floor plans or project types to convert website visitors into leads

Why simplicity and clarity in your messaging wins every time—confused leads don't convert!

How segmenting new homes and remodeling offerings is key for capturing more qualified leads

From must-have basics to critical pro tips, you'll hear real-world examples on how the best builders use marketing plans to build credibility, charge more, and attract better-fit clients. Whether you're planning your first marketing calendar or refining years of strategy, this episode is packed with insights to help you dominate your market.

Watch now to take step one towards your highest ROI marketing plan for the year ahead.

Ready to attract, capture, and convert the right leads for your business? Click the link below to schedule a strategy call with our team.

#BuilderLeadConverter #MarketingPlan #HomeBuilders #Remodeling #LeadGeneration #Branding #BusinessGrowth