Emoji 101 / Using Sexting Symbols for a Good Cause, Emojipedia & an App Translating English to Emoji

It’s easy to feel like you know everything about emojis, because these everyday digital icons look simple and universal. Spoiler alert: it’s more complicated than you think. Reassurance alert: we’ve got you covered.

In this video you’ll hear an essence of what every marketing specialist, creator, or business owner should know about emojis:
1:56 Quick history recap about emoji predecessors
3:31 A couple of reasons why it’s hard to live without emojis
5:19 Potential emoji misunderstandings between people from different generations and cultures
9:41 Resources for emoji experts-to-be
11:33 The evolution from generalized icons to symbols of diversity and inclusion
13:01 Why using emojis in your brand communications is a must
13:57 The top-6 tips for nailing emoji marketing

A huge ‘thank you’ to the experts who shared their opinions in this video:
🧔🏻‍ Keith Broni, the Editor in Chief of Emojipedia (the world's leading emoji resource).
Fall in love with the project: https://emojipedia.org/
Follow Keith:   / keithbroni  

👩🏻🧔🏻‍ Liana Mascagni, Art Director, and Jordon Lawson, Associate Creative Director at Rethink (#1 and #2 Independent Agency in the world, according to Clio Awards and D&AD respectively).
Read more about the agency: https://rethinkideas.com/
Check out Jordon’s portfolio: https://www.jordonlawson.com/
Learn more about Liana:   / lianamascagni  

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