Adidas vs Puma: The Brother Feud That Created Two Billion-Dollar Brands

Two brothers built two of the biggest sports brands in history—without speaking to each other for over 30 years. This is the true business story of Adolf “Adi” Dassler and Rudolf Dassler, the founders of Adidas and Puma. A family feud that split a town, divided families, and created a global rivalry worth tens of billions of dollars.

From a laundry room in Nazi Germany to the world’s biggest sporting events, Adidas and Puma didn’t just compete—they went to war. This documentary explores the rise, fall, and legacy of the Dassler brothers, the origins of modern sports sponsorships, and how rivalry can fuel innovation, growth, and massive profits.

At Profit Lens, we break down the real stories behind business empires, brand rivalries, and billion-dollar companies. This isn’t just history—it’s a masterclass in competition, branding, and strategy.

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