She Built Gen Z’s Favorite Fine Jewelry Brand

Eliza O’Connor, founder of Real Fine Studio, joins the Female Founder World podcast with Jasmine Garnsworthy to share her journey from selling custom jewelry via Instagram DMs in 2021 to building a multi-million-dollar heirloom jewelry brand.

Real Fine Studio is now a favorite among It Girls and celebrities like Sydney Sweeney and Scarlett Johansson, has collaborated with Goop and Heaven Mayhem, and mastered virality on TikTok and Instagram.

In this episode, Eliza shares:
✨ How she found product-market fit in fine jewelry
✨ The marketing strategies that made her brand go viral
✨ How collaborations with top brands and celebs helped her scale
✨ The role of team-building in growing her business

🔗 LINKS MENTIONED

Get 25% OFF your first VistaPrint order with code FFW25 👉 https://www.vistaprint.com
📩 Get the Female Founder World resource roundup 👉 https://femalefounderworld.beehiiv.com
💡 Join Business Bestie 👉 bestie.femalefounderworld.com
💍 Check out Real Fine Studio 👉 https://realfinestudio.com

Chapters:
00:00 Intro
01:30 How to Reach Customers
03:40 Celebrity Placement & Goop Partnership
06:10 First Luxury Customers
09:10 Establishing Trust & Defeating Imposter Syndrome
13:00 From No Sales to $2M/year
15:15 How Real Fine Took Off
19:36 Self Funding a Luxury Biz
25:00 How to Scale
29:03 Maintaining Growth
31:01 Building a Team

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