Build an Anti-Fragile Business 📚💡

True leadership doesn’t react to chaos—it grows stronger from it.

It builds anti-fragile businesses through customer obsession, operational excellence, and innovation. But the real edge? Big Bets, the bold decisions that define market leaders.

I’m John Rossman, who led the launch of Amazon Marketplace. Now I help executives make smarter Big Bets on AI, talent, and growth.

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