Advanced Referral Strategies

This session of Private Practice Simple Solutions, part of the AMA STEPS Forward®️ Innovation Academy, is an 8-week learning session on Advanced Digital Strategies. This session focuses on assisting private practice physicians to better understand the important role of digital and online strategies in strengthening their market position. It builds on the information shared in the Introduction to Marketing/Branding session and will provide more a more in-depth look as to how private practice physicians can create a comprehensive digital footprint to attract and retain patients as well as how to improve patient service and satisfaction through a better online experience.
See more in this series: https://bit.ly/467imVe


Maximizing Referral Strategies - 00:00:56
Managing the Referral Continuum - 00:03:18
Specialists in the Referral Continuum - 00:06:58
Patient-Centric Referral Strategy - 00:11:09
Customer Service Strategies - 00:12:18
Online Strategies - 00:17:24
Other Sources for Professional Referrals - 00:21:10

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