Sophie Coley - Answering The Public: How To Find Top-Notch Audience Insight in Search Data and

Listen to the full episode here:
http://brightonseo.libsyn.com/sophie-...

This talk was originally delivered by Sophie Coley during a brightonSEO Conference. Sophie leads on qualitative insight at Propellernet, having trained as a journalist before straying into the world of digital. She's obsessed with putting real people at the heart of search and her work centres around digging for the purest, most-telling insights which enable her to plan high-impact, award-winning, client-delighting campaigns that touch on SEO, PPC, PR, Social, Brand and beyond. She worked closely with the team behind AnswerThePublic.com to hone the tool's outputs and is currently writing a book which aims to educate marketers about the customer insight that can be taken from search data.