Alternative Equity: Unlocking Phantom Stock
Автор: C&R Magazine
Загружено: 2025-09-09
Просмотров: 106
In this episode, we’re joined by Chris Buttenham, Co-Founder of Reins and co-author of Alternative Equity: The Owner’s Guide to Phantom Stock & Modern Incentives.
Chris breaks down how business owners can retain and inspire top talent without giving up ownership—using modern incentive models like phantom stock.
We cover:
What phantom stock is and how it compares to equity or profit-sharing
The biggest misconceptions around non-traditional incentives
How phantom stock fosters a sense of ownership without losing control
A step-by-step look at implementing a phantom stock plan
Case studies, including one from the construction industry
How to align incentives with succession, sale, and scaling goals
Surprising lessons uncovered while writing the book
-.. and MORE!
Tune in and discover ways to strengthen retention, culture, and alignment without giving up equity!
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