Virgin Media O2: Solving the Data Product Usability Crisis | Context as Adoption

Virgin Media O2 faced a critical challenge: how do you get non-technical, frontline employees to not only find but actually use data products?

Mauro Flores, EVP of Data Democratization at Virgin Media O2, shares the playbook for building a data marketplace serving thousands of active users through structured onboarding, AI-powered discovery, and context that makes self-service feel natural rather than overwhelming.

Key takeaways (from the session “Context as Adoption”):
Data product usability is a board-level survival priority in industries facing digital transformation tipping points
Self-service for 16,000 employees requires lowering barriers through AI-powered discovery, not just access controls
Structured onboarding and learning paths drive real adoption, not just license distribution
Data marketplaces succeed when users access multiple products repeatedly, not just once
Context, ownership, and governance must be embedded in every product to scale self-service without losing quality

“Getting thousands of people to use data every day isn’t about dashboards or access. It’s about context — making data feel intuitive, trusted, and part of the job.”
— Mauro Flores, EVP Data Democratization, Virgin Media O2

📺 Watch the full keynote and explore all Re:Govern 2025 sessions → https://atlan.com/regovern/

#VirginMediaO2 #DataDemocratization #DataProducts #AIReadiness #DataGovernance #AIGovernance #EnterpriseAI #Metadata #Atlan #ReGovern2025

00:00 - Virgin Media O2: Context for 16,000 People
03:19 - VMO2's Data Product Flywheel
04:29 - Why VMO2 Partners with Atlan
05:30 - Onboarding 6,000 Employees on Atlan
06:53 - VMO2's Tipping Point that Accelerated Adoption
08:55 - The Future of AI-Powered Data Discovery
10:46 - Why VMO2 is Gathering Business Context
12:24 - Traits of the Best Technology Partners