Henry Morgan -- Kidding The Sponsor on His ABC Radio Show 1946
Автор: SmilingPessimist
Загружено: 2009-05-23
Просмотров: 8637
Commercial announcements by Henry Morgan for Eversharp-Schick Razors & Blades, from 'The Henry Morgan Show', as heard on the American Broadcasting Company's radio network during the 1946-47 season; issued on a Command Performance Records long-play disc, number LP2, in the mid-1970s.
If the name 'Henry Morgan' might be unfamiliar to you, or familiar only from bland television game-shows such as Garry Moore's 'I've Got A Secret', on which Morgan was a regular panelist-- or call to mind only a pirate bearing the same name-- these excerpts will surprise you. You will hear a sharp-tongued 31-year-old man, a veteran of ten years in radio and of World War II Army Air Forces service, speak less-than-glowingly about his sponsor's product. Morgan called it 'kidding the sponsor', but Eversharp-Schick, and other sponsors he treated similarly, were not laughing. The audiences were, however.
And the chances are they were buying the product. For all its pseudo-scientificism, the advertising industry has never been able truly to connect the publicity it generates for a product with the sales of that product. But the first order of business is to get the product's name known. Morgan assuredly did that. And the skeptical, even critical, tone he used strikes a listener to these over-60-year-old commercials as extraordinarily modern, very sophisticated, great fun... and peculiarly persuasive.
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