9 - Own the Arena: Building a Personal Brand That Inspires Courage and Connection in the Trades

Bravery in the trades isn’t just about the work-it’s about showing up, telling your story, and owning your voice.

In this episode of The Craft & Calling, host Christene Marie sits down with Todd Weyandt, marketing leader and host of the award-winning Bridging the Gap podcast, to explore the truth about personal branding in the trades - and why courage, storytelling, and authenticity matter more now than ever.

Todd breaks down how every business owner, operator, and trades professional already has a personal brand… the question is whether you’re shaping it intentionally or letting others define it for you.

From reframing failure as innovation to building trust through vulnerability, this conversation is a blueprint for becoming a leader people actually want to follow.

🔍 WHAT WE TALK ABOUT
•Why every trades professional already has a personal brand
•The difference between humility and hiding
•How to reframe failure as a superpower
•Why people connect with people, not companies
•How storytelling builds culture, trust, and legacy

⏱️ CHAPTERS
0:00 Intro
1:20 Misconceptions in the construction industry
5:42 Why failure makes you better
13:38 Generational pressure + Millennials: "we don't know how to fail well"
17:00 Owning your personal brand
22:07 Leadership, legacy, and humanizing your company
29:01 Changing the story of construction

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👤 GUEST BIO: TODD WEYANDT

Todd Weyandt is a marketing leader and host of the award-winning Bridging the Gap Podcast, known for transforming complex construction and technology topics into clear, engaging insights. With over 15 years of experience, he helps teams connect strategy with real-world outcomes through storytelling and innovation.

🔗CONNECT WITH TODD
LinkedIn:   / toddweyandt  
Website: https://asti.com/
Podcast: https://bridgingthegappod.com/ 

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