#3 Building a Law Firm for the Climate Era – A Conversation with Joshua Domb

In this episode, Philippa sits down with Joshua Domb, founder of Gen-R Law — a new firm built on the belief that every area of legal practice can and should be viewed through the lens of climate change and ESG.

After a career in white-collar crime and regulatory investigations, Joshua experienced a growing sense of climate anxiety and a realisation that his work wasn’t contributing to the issues he cared about most. During a year of travelling, he confronted that tension and ultimately sketched the blueprint for Gen-R Law in a field outside Auckland.

Joshua shares the thinking behind his “Planet Before PEP” ethos, why he believes lawyers play a crucial role in the global transition, and how a moment of frustration and honesty led to a radically different vision for legal practice.

He explains:

Why Gen-R Law is built around seven core principles, including donating 10 percent of profits to environmental causes and investing in green-tech start-ups.

How climate anxiety, travel, and a lack of climate-focused legal options pushed him from idea to action.

What “Planet Before PEP” means in practice, and how values shape client selection and firm culture as Gen-R Law grows.

How clients respond to a mission-driven law firm and why younger lawyers are actively seeking value-aligned workplaces.

Why governance is the root cause of most greenwashing issues, and how companies can build credible sustainability claims.

How supply-chain transparency, careful language, and robust internal processes protect firms from greenwashing risks.

Why credible ESG and transition strategies must link to business value, with clear timelines, metrics and governance.

What makes him optimistic, from the global “team” working on climate solutions to the next generation of sustainability-minded professionals.

A candid, energetic and deeply motivating conversation with a lawyer reshaping what purpose-driven practice can look like in the climate era.

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