Turning Data Into Action: How Census Uses AI to Supercharge Pipeline Generation and Reduce Churn

In this episode of Sound Bites, host Bill Binch from Battery Ventures talks with Chris Calkin, CRO of Census, about how the company leverages AI models like OpenAI and Anthropic through their “AI Columns” feature to turn vast data sets into actionable insights for sales and marketing. By automating lead scoring, churn detection and attribution, Census boosted their sales pipeline by 15%, cut churn to near zero and reduced ad spend by 34% all with a lean team.

Key Takeaways/Key Moments:

(00:00) Making Sales Data Actionable with AI

(03:57) AI Columns Integration to Automate Lead Scoring, Churn Detection and Pipeline Attribution

(06:22) Strong Results with Nimble Sales Team

(08:44) Simple, Intuitive Interface Leads to Wider Internal Adoption

(10:14) End – Integrate Your Stack Seamlessly

Disclaimer:
This material is intended for an audience of entrepreneurs and provided for informational purposes, and it is not, and may not be relied on in any manner as, legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity.

The information and data are as of the publication date unless otherwise noted.

Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this post nor notify its readers in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.

The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions, and other information discussed in this video are subject to change continually and without notice of any kind and may no longer be true after the date indicated.

Battery Ventures assumes no duty to and does not undertake to update forward-looking statements. For a full list of all Battery investments, please visit https://www.battery.com/list-of-all-c...