2026 EDDM Game Plan: Community Cards, New Branding & 14-Day Challenge Launch

Happy 2026! Big updates on my EDDM business strategy, community rebrand, and why I'm shifting focus to community cards this year.

Major Announcements:

EDDM School is now PRINT & POSTAL PROFIT LAB
New branding, same free community (now $7/month or $47/year for 2026)
Join at eddmschool.com - 14-Day First Ad Sale Challenge happening NOW (Day 7)
Level 2 unlock gives access to full challenge and courses

Why Community Cards Are My 2026 Focus:

Partnering with Dalton & Rachel (Community Card Playbook) on fulfillment course
2,500 piece mailings = easier logistics, fits in any car
Lower price point = easier to sell, better client retention
More sustainable for consistent income vs sporadic 9x12s
Still finishing one 10K mailing for drywall repair barter

New Business Branding:

Dade Local is now SOUTH FLORIDA SPOTLIGHT
Registered DBA in Florida
Applied for resale certificate for wholesale print partnerships
Expanding beyond EDDM into full print brokering

Current Projects:

Scottish American Society mailing (10K piece announcement for March festival)
BNI connections generating opportunities
14-Day Challenge running in Print & Postal Profit Lab

EDDM Tools Updates:

Black Friday lifetime deal expired
New pricing: $497 lifetime access at eddmtools.com/lifetime
50% discount coming end of month
NOW ACCEPTING AFFILIATES - message me for link
Lead scraper tool in development (zip code + niche = 10-20 businesses)

Coming Soon Content:

Complete 2025 financial breakdown video:
9x12 income vs expenses
Community income vs expenses
EDDM Tools revenue and development costs
Real numbers, full transparency

Fulfillment walkthrough for community cards (with Dalton & Rachel)
Interview series with community members
More tool tutorials and updates

2026 Best Practices:

NOW is perfect outreach timing:
Landscaping companies planning spring budgets
Pool service gearing up for season
Home services planning Q1 marketing
Business owners have time to talk (slow season)

Why Print Brokering Matters:

If 9x12 doesn't work for a client, you still have:
Business cards
Flyers
Door hangers
Targeted direct mail
Community cards (lower barrier)

Build trusted relationships, multiple revenue streams from same clients.


Communities & Resources Mentioned:

Mitch Tebow's 9x12 Community (2,800+ members, affiliate link below)
His 2026 planning video (1 hour, mindset + life optimization)

Community Card Playbook by Dalton & Rachel (affiliate link below)
Partnering on fulfillment training

Jake Lorraine / High Response Marketing
OG of the industry, upcoming interview series

Carolyn Hutchinson / Local Spotlight methodology
Inspired South Florida Spotlight rebrand

14-Day First Ad Sale Challenge (Free in community):

Currently on Day 7 - join anytime
Day 1: Route selection with RouteSnip
Day 2: Build your Power List
Day 3: Craft your offer
Day 4-6: Outreach methods
Day 7: Follow-up strategies
Days 8-14: Coming up!

Join Print & Postal Profit Lab: eddmschool.com
$7/month or $47/year (was free in 2025)
Unlock at Level 2 (just engage with 5 posts/comments)

EDDM Tools Lifetime Bundle: eddmtools.com/lifetime
Currently $497, discount coming soon
Interested in affiliate program? Message me

Affiliate Links (support the channel):
Mitch's 9x12 Community (I get 50% commission): https://go.linqtraq.com/r/9x12skool
Community Card Playbook course: https://go.linqtraq.com/r/ccplaybook
EDDM Tools Lifetime Unlimited Access: https://eddmtools.com/lifetime

Timeline:
0:00 - Happy 2026! What I've been up to
2:30 - Print & Postal Profit Lab rebrand
4:00 - Why community cards for 2026
6:00 - South Florida Spotlight new branding
8:00 - Scottish American Society project
9:30 - EDDM Tools pricing updates
11:00 - Coming content previews
13:00 - Why NOW is best outreach time

Next video: Complete 2025 financial breakdown - real income/expense transparency for both businesses

Over 500 subscribers! Goal for 2026: 1,000. Hit subscribe to follow the journey.

#EDDM #CommunityCards #PrintBrokering #NewYear2026 #BusinessRebrand #LocalMarketing #DirectMail #Entrepreneurship #SideHustle #PrintAndPostal

What's YOUR 2026 EDDM goal? Drop it in the comments!