How Does Apple Even Make Money?

Everyone knows Apple for its sleek products, premium prices, and loyal fanbase. But when you look closer at the numbers, something strange jumps out: Apple sells far fewer devices than its competitors… yet somehow takes home nearly all the profit in the entire smartphone industry. How is that even possible?

On the surface, Apple looks like a hardware company selling iPhones, Macs, and AirPods at eye-watering price points. But once you dig into Apple’s business model, things get far more interesting. From massive hardware margins to a fast-growing services empire, from its global supply chain mastery to the “walled garden” ecosystem that keeps users locked in for years, Apple’s profit machine is one of the most sophisticated in the world.

In this video, I break down exactly how Apple can charge more, sell less, and still generate billions in profit every single quarter. And trust me, the real money isn’t where you think it is.

Disclaimer: The content in this video is provided for informational and educational purposes only. All trademarks, logos, and brand references belong to their respective owners. Financial and operational data may include estimates. Nothing in this video should be interpreted as financial advice or as an official statement from the organizations discussed.