Harnessing Data to Perfect Your Attribution Model with Jim Sterne

Jim Sterne, co-founder of the Digital Analytics Association, joins hosts Scott Brandley and DJ Sprague and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value.


In this episode, you'll learn:

How to harness data to perfect your attribution model for better marketing insights.
The importance of customer lifetime value in evaluating marketing success.
Why asking the right questions can help optimize your analytics strategy.

Tune in now to this week’s episode to gain the edge you need to dominate the market and elevate your online reputation!

Watch the full episode: Harnessing Data to Perfect Your Attribution Model with Jim Sterne

Key Points:
00:00 Introduction
04:00 Web analytics evolution and its role in improving user experience.
08:06 Generative AI as a creative and efficient marketing tool.
12:08 Using GA4 to track meaningful data that aligns with business goals.
16:49 Segmenting customers to optimize marketing for higher lifetime value.
20:55 Collaborating with analysts to interpret GA4 data for business decisions.
24:54 Using objective analytics tools like Pee Wick Pro to avoid bias.
29:10 Tips for finding the right analytics partner for your business.
32:33 Media mix modeling provides insights but requires large ad spend.
36:59 The pitfalls of last-click attribution.
39:53 Importance of first-party data over third-party cookies.
45:09 Customer relationships through direct, open-ended conversations.

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

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Website: https://www.shopperapproved.com/

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Scott Brandley is an expert in reviews, social proof, and behavioral design. He is the co-founder and CEO of Shopper Approved and Trust Guard, and has built over 40 different SaaS software products over his career.

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Duane “DJ” Sprague is a conversion rate expert, a Certified Behavioral Design Coach by the Online Influence Institute, and a certified expert by the Behavioral Design Academy, the Mindworx Academy, and the Interaction Design Institute. He holds a master’s degree in Integrated Marketing Communication and has received the 1st Place Gold Award in a global integrated marketing competition. Duane is the CMO of Shopper Approved, where he works with thousands of eCommerce websites to improve their SEO and CRO.

Connect with Duane “DJ” Sprague:
Linkedin:   / duanesprague  

Jim Sterne is a pioneer in the field of marketing technology, with a career spanning over four decades dedicated to helping businesses harness the power of data to drive their marketing strategies. From the early days of computers in marketing to the latest advancements in generative AI, Jim has been at the forefront of every major shift in the industry. As the founder of the Marketing Analytics Summit and the Digital Analytics Association, he has been instrumental in shaping the way marketers approach data and analytics. A prolific author with a dozen books under his belt, Jim's insights into advertising, customer service, web analytics, and AI have guided countless marketing professionals. During the COVID lockdown, he launched the Analytics Cohorts mutual mentorship program, which continues to thrive. Known for his ability to simplify complex concepts, Jim is a sought-after keynote speaker and consultant, offering his expertise as a "Fractional Evangelist" to those looking to stay ahead in the ever-evolving world of marketing.

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Connect with Jim Sterne:
Website: https://marketinganalyticssummit.com/
LinkedIn:   / jimsterne  
Instagram:   / jim_sterne  
Twitter: https://x.com/jimsterne
https://x.com/MAS_Conf
Facebook:   / marketinganalyticssummit  


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