Value Based Selling with Richard Brooks, Sales and Growth Consultant - memoQ talks #41

Richard Brooks is a sales and growth consultant in the localization industry, a visiting faculty at the Cranfield School of Management, and a Senior Advisor for Slator. In this episode, Richard explains the importance of value-based selling and shares his thoughts on a variety of topics including sales training, value creation, pricing and discounts, knowing your customer, and more.

Richard's Contact Information

Linkedin:   / richardbrooks  
Twitter:   / richardmbrooks  
Website: https://richard-brooks.com/

TIMESTAMPS:
00:10 - Introductions
02:13 - Sales
04:30 - Sales Training
05:30 - Value Creation
10:40 - Discounts and Pricing
17:34 - The Importance of Listening
24:00 - Knowing Your Customer
30:01 - Prospecting
33:00 - Preparing for Customer Meetings
40:00 - Book Recommendations
45:03 - The Importance of Believing in the Quality of Your Services