How to Validate Amazon FBA Product Ideas Before You Invest

Thinking about launching a new Amazon FBA product? Don’t risk thousands on inventory before knowing if it will sell. In this video, you’ll learn how to validate product ideas using proven tools and techniques. Discover how to test demand, pricing power, and competition so you only launch products with real potential.

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🔶 Topics covered in the video:

➤ 00:00 Introduction to Amazon FBA product validation
➤ 00:23 Session sponsors overview
➤ 02:42 About the guest
➤ 09:00 No more accidental product launches
➤ 10:33 Framework-driven approach to Amazon FBA product validation
➤ 12:08 Product validation example
➤ 13:03 Understanding search conversion rates
➤ 14:37 Market fit and influencer presence analysis
➤ 16:44 Amazon Product Opportunity Explorer
➤ 19:21 PPC costs and pricing considerations
➤ 19:52 Launch cost calculation prompt
➤ 21:27 Data interpretation and relationship building
➤ 22:41 Budget considerations for different investment levels
➤ 23:04 New Amazon dashboard features
➤ 24:18 Amazon niche insights and premium positioning
➤ 26:33 Budget-specific product strategies
➤ 32:20 Product validator custom GPT tool
➤ 33:44 LLM indexing and visibility strategies
➤ 35:12 Reverse engineering competitor content
➤ 36:41 Consumables focus due to tariffs
➤ 38:06 Package and positioning with AI
➤ 38:44 Visual selling strategies
➤ 39:32 Target avatar positioning
➤ 39:56 Keyword targeting and competition analysis
➤ 40:39 Emotional selling and sensory experience
➤ 42:03 Strategic influencer placements
➤ 42:46 AI-powered product development process
➤ 43:14 Avatar creation bot tool
➤ 43:51 Market simulation without paid tools
➤ 44:24 Product simulator bot walkthrough
➤ 49:00 Q&A session begins
➤ 49:34 Low conversion with good traffic question
➤ 54:27 Final thoughts
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🔶 About IZABELLA RITZ

Izabella serves as the CEO of Ritz Momentum, a company she founded in 2019 to provide services for the students whom she was teaching how to sell on Amazon. She saw that they led extremely busy lives, and wanted to help them bring their vision of starting an Amazon business to life, just as she had in 2015.

👉 Learn more about Ritz Momentum: www.ritzarm.com
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💡 Useful links:

👉 Join the next EUROPEAN SELLER CONFERENCE for Amazon sellers in Prague: https://eusecon.com
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🔶 Video host - LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.

👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

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