#WeAreDOOHers

#WeAreDOOHers
Meet Stefania Fiordaliso, Marketing Lead at Urban Vision.
Stefania has been in the DOOH industry for about five years and has always had a strong focus on digital innovation throughout her various careers. She currently helps Urban Vision shape and push the boundaries of DOOH in Italy, especially with programmatic advertising.
Urban Vision has evolved from a pioneer in cultural heritage restoration to a leader in urban communication. The organization is now committed to reinventing urban spaces into vibrant environments where art, technology, and sustainability converge for a more inclusive and interactive future.

00:10 - Can you introduce yourself?
00:58 - Is there an innovation that made a true impact on the DOOH market in your opinion?
01:52 - If you had to convince brands to invest in programmatic DOOH what would be your arguments?
02:47 - What are the specificities of the Italian DOOH market?
04:01 - What are your biggest takeaways from your visit at DMEXCO?
04:42 - We are at the DOOH café, what do you order?
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About WeAreDOOHers
WeAreDOOHers is a vibrant and passionate community dedicated to uniting experts, enthusiasts, and innovators from both the DOOH and programmatic world. Its primary mission is to evangelize the fusion of these technologies, recognizing the immense potential it holds for the future of advertising. By bringing together professionals who are passionate about both DOOH and programmatic advertising, WeAreDOOHers aims to foster collaboration, knowledge exchange, and the exploration of groundbreaking ideas within this niche.
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About Displayce
DISPLAYCE is a leading ad-tech platform that bridges the gap between media owners and brands so that they can easily create, maintain and scale programmatic out-of-home campaigns.
Thanks to its programmatic platform, agencies and brands have one-click access to the largest digital billboard inventory worldwide, enabling them to promote their campaigns in premium formats, in targeted environments and to a massive audience.
This proprietary AI-based technology offers automated per-panel buying, differentiated targeting capabilities, optimized campaign impact and broadcast quality measurement.
Founded in 2014 and headquartered in Bordeaux, DISPLAYCE is revolutionizing out-of-home advertising.
DISPLAYCE has 50 experts, with offices in France, Spain, United Kingdom, Belgium, Italy and Brasil.
Since July 2022, JCDecaux has taken a majority stake in the structure and this alliance will give Displayce the means to accelerate its development.
Learn more at: https://www.displayce.com/en/