Making Billions: Lessons Learned From the King of the Thrill Pill Cult | Shaahin Cheyene | 1110

Today’s guest is nothing short of a modern-day Willy Wonka for Generation X. He built a billion-dollar ecstasy business in the '90s and did not end up behind bars. That's a story you've got to hear. Our guest today, Shaahin Cheyene, not only dabbled in the wild world of herbal ecstasy but also managed to stay out of trouble despite being investigated by seven attorney generals. And get this, he wasn't even 18 when he pulled off these daring feats.

Shaahin's story doesn't stop there. Since those days, he's become an Amazon expert, successfully selling nootropics and a variety of other products on the platform. He's also a filmmaker and author of the book, “Billion: How I Became the King of the Thrill Pill Cult.”

From Fleeing Iran at the age of five to being homeless and living out of his car, Shaahin's journey is nothing short of remarkable. It's safe to say he's one of the most interesting individuals I've had the pleasure of interviewing.

We dive into Shaahin's captivating journey, exploring his transformation from a young criminal to a thriving entrepreneur. You’ll also learn about what went into his groundbreaking herbal ecstasy formula and how he managed to get his business off the ground. Along the way, we discuss the challenges of navigating the bureaucracy of big government, the importance of seeking help when needed, and the valuable lessons Shaahin learned from building and eventually exiting his herbal ecstasy empire.

We also delve into how he managed to run a nine-figure company selling on Amazon, the mindset benefits of Brazilian jiu-jitsu training, the power of curating ideas, and how you can strategically leverage podcasts as an entrepreneur. Join us on a ride you won't want to miss.

Resources:

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Chapters:

00:00:00 — 1: Opening
00:01:27 — 2: How Shaahin Became the King of the Thrill Pill Cult
00:07:30 — 3: Formulating Herbal Ecstasy & Building a Million-Dollar Business
00:17:00 — 4: Navigating the Bureaucracy of Big Government
00:28:01 — 5: Pro Tip for Entrepreneurs: Why It’s Important To Ask for Help
00:32:40 — 6: What Cheyene Learned From Building & Exiting His Business
00:37:18 — 7: What To Do When You Make Your First Million
00:39:15 — 8: Scaling a 9-Figure Company Selling on Amazon
00:44:57 — 9: Lessons From Martial Arts & Our Bets on Musk vs Zuckerberg
00:54:43 — 10: The Tactical Advantage of Podcasting & Being a Curator of Ideas
01:03:20 — 11: Media Training 101

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