How Burger Singh Competed With McDonald's To Create A 400Cr+ Franchise | Mashable Mornings EP31

In this episode of Mashable Mornings with Siddhaarth Aalambayan, Burger Singh's Founder, Kabir Jeet Singh gives some insights from his journey. From launching Burger Singh's first outlet to running this business in different regions of the country, he has an inspiring success story. The visionary Burger Singh aspires to have franchises in Tier 2, 3 & 4 cities and their respective airports and metro stations. Watch the full episode to understand how Burger Singh differs from McDonald's and Burger King.
#Burgersingh #Franchise #Indianmarkets #Mashablemornings

00:00 Highlights
00:50 Inside Burger Singh store
02:37 Introduction to Kabir Jeet Singh
10:09 Introduction to Burger Singh
11:05 Kabir’s Burger Singh Journey in India
18:42 Customized Burger Singh drinks and fries tasting
20:00 Learnings from India market eco system
21:32 Importance of QSR'S
23:52 Opening the 1st Burger Singh outlet.
31:17 Burger Singh: a franchise led business
33:43 Why are QSR'S not working ?
35:04 Quirky names of dishes in Menu
38:01 Learnings from running business in different regions of India
42:30 Presence of Burger Singh in Tier 2 and 3 cities
46:05 Price point USP of Burger Singh
48:03 Opening stores on airports and metro stations
49:50 Conclusion


Credits:
Producer: Chintan Shah
Editor: Rahil Kapadia
DOP: Sumeet Mane
Sound : G.Chandrakant
Production Manager: Manohar Ghadshi
Social Media: Mahi Jain, Sanika Sathyan
Client Servicing: Mitisha Patel, Uddipana Bora
Channel Head, Mashable India: Jay Mehta
Head Of Content, Videos and Brand Solutions, Fork Media Group: Siddhaarth Aalambayan

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