Decoding SaaS Marketing with Manisha Raisinghani, Co-founder SiftHub

For early-stage SaaS founders, the journey from MVP to thriving brand is a tricky road. A groundbreaking solution alone isn't enough, you need strategic marketing that captures attention, builds trust, and drives sustainable growth. But where do you begin? How do you position your SaaS offering effectively with limited resources, and what early marketing decisions are truly critical to your success?

To navigate these questions and more, join us for the second episode of our "Marketing From Scratch" masterclass series: 𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐒𝐚𝐚𝐒 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 featuring Manisha Raisinghani, Founder and CEO of SiftHub, in conversation with Vani Kola, MD, Kalaari Capital.

Manisha brings deep experience in building, scaling, and positioning SaaS products from the ground up. As the founder and CEO of SiftHub, an AI Sales Engineer platform that empowers sales and presales teams to improve win rates and close deals faster, she understands the unique challenges of marketing complex SaaS solutions. Before SiftHub, she co-founded LogiNext as CTO and helped grow it into one of India’s leading logistics SaaS startups, raising over $50M from global investors including Tiger Global.

In this live session, we’ll explore:
✅ Positioning your SaaS product in a crowded market
✅ The most effective early-stage channels: SEO, LinkedIn, content, communities & more
✅ Key SaaS KPIs to focus on — and which ones to ignore
✅ How to build a lean, impactful marketing team from day one

📅 Thursday, April 17
⏰ 4:00 - 5:00 PM IST
📍 Live on LinkedIn

If you're building a SaaS startup, this CXXO Masterclass will offer invaluable guidance on establishing brand visibility and demand generation from someone who has navigated this journey successfully — twice.

Click ‘Attend’ to RSVP now!

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