Scaling Customer Acquisition and Retention

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Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership.
 
Hosted by Paul Mills (  / pauljamesmills  ) , Founder at VCMO (https://www.vcmo.uk/) , and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact.

In this episode


In this episode of Fractional Futures, Paul Mills and Rob Nicholls discuss the critical aspects of customer acquisition and retention. They explore the importance of crafting a compelling value proposition, optimizing customer acquisition channels, and enhancing retention strategies to drive long-term profitability. Rob shares insights on the role of CFOs in shaping marketing strategies and the significance of partnerships and brand advocacy in achieving business growth. The conversation emphasizes the need for businesses to invest in marketing and understand customer lifetime value to reduce churn and foster sustainable growth.


Special Guest


Rob Nicholls (  / robnichollsconsulting-cfo-ned-advisor  ) , Founder Rob Nicholls Consulting, CFO, Board Advisor and Angel Investor.


Key Takeaways

• Crafting a compelling value proposition is essential for customer acquisition and retention.
• Traction is the ultimate proof of product market fit and should be measured through metrics like customer acquisition rates.
• Investing 10% of revenue in marketing is crucial for sustainable growth.
• Strategic partnerships can significantly reduce customer acquisition costs and enhance brand visibility.
• High retention rates are critical for long-term profitability and indicate strong product market fit.
• Understanding client profitability is essential for making informed pricing decisions.
• Customer feedback is vital for reducing churn and improving retention strategies.
• Marketing leaders must collaborate with CFOs to align strategies for customer retention.
• Brand advocacy can drive significant growth and enhance customer trust.
• Businesses should regularly gather customer feedback to address pain points and improve service offerings.

Sound Bites


"Brand advocacy can drive significant growth."


"Retention is key to long-term profitability."


"Marketing leaders must collaborate with CFOs."


Contact VCMO


• Connect with the host on LinkedIn (  / paulmills-fractionalcmo  )

• Watch the Episodes on YouTube (   / @vcmo-uk  )

• Email us at [email protected] (mailto:[email protected])

• Visit our website vcmo.uk (https://www.vcmo.uk/)

• Phone us +44 (0) 331 630 9395


Thanks for listening & keep podcasting!

Fractional Marketing Leadership | Marketing Transformed.