Geoff Birchnell’s 3R Angus Journey at Lloma | Be Angus Be Proud

What does it take to build a thriving Angus operation from the ground up?
Meet Geoff Birchnell, co-founder of 3R Angus, in this episode of Be Angus Be Proud — a deep dive into passion, precision breeding, and the pursuit of better beef.

Based near Tamworth, New South Wales, Jeff shares how his background as an accountant shaped his business philosophy and helped 3R grow from an idea in 2018 into a data-driven, genetics-focused Angus enterprise with more than 800 head of cattle across multiple properties.

🌾 Inside this episode:

The origins of 3R Angus and how Geoff and Tony Haggarty built it from scratch

How the team uses IVF, genomics, and feedlot data to refine performance

Why Angus cattle are “the queen of the beef industry”

What drives a first-generation farmer to succeed in Australia’s beef heartland

How 3R combines technology, sustainability, and tradition to deliver elite Angus genetics

Whether you’re part of the Angus community or just love great Australian stories of grit and innovation, this episode shows what’s possible when passion meets precision

#BeAngusBeProud #3RAngus #AngusAustralia #AngusCattle #AustralianFarming #CattleBreeding #BeefIndustry #TamworthNSW #RuralAustralia #AgricultureInnovation #StudCattle #RegenerativeAg #FarmLife


Connect with the Angus Australia on Social Media:
  / angusaustralia.com.au  
  / angusaustralia  
https://www.x.com/angusaustralia