Why the Korean wave is more than BTS or Blackpink | CNBC Explains

BTS and Blackpink may be some of South Korea’s most famous cultural exports, but the burgeoning Hallyu industry includes K-beauty brands and even esports, contributing to $12.3 billion worth of exports in 2019. CNBC’s Timothyna Duncan explains how the East Asian nation is riding on the Korean wave for soft power.
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