WHEN WAR BECOMES A BRAND: a video essay

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What happens when war becomes something you can ‘like’ on Instagram? When war becomes a brand? We live in a world where violence is curated aesthetically in more ways than we can imagine.

INSPIRED BY ‪@uncivilized_media‬"how israel uses sex to sell Zionism"...
   • How Israel Uses Sex To Sell Zionism  

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VIDEO CHAPTERS
00:00 Intro
02:12 The Sinister Marketing of BRAND ISRAEL
07:27 Bikini Diplomacy, Gal Gadot, and Maxim
11:19 MEANSTV Announcement
12:45 The Mifgash during Birthright and Zionism as Sex Tourism?
19:25 Having a Black friend move to Israel
21:29 How ANDRUIL Markets War With Language and Aesthetics
27:10 Trump, Andruil, Palmer, Lucky, and The Illusion of Language
29:10 How To Become a WAR BRAND
33:57 On JUST WAR theory
36:49 The Internetification of Violence and War

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