DUBAI TOURISM / Directed by Mark Toia

This was one of those commercials that sadly lost it’s way, due to to many voices at the top. But that’s normal life in the advertising world.
I have no complaints as It’s nice to be asked to work on a such a premium brand in the first place.
So decided to create a Directors Cut.
I was bought in to reinvigorate a commercial that was created a year earlier. I shot about 85% of this film, with some images coming from the Dubai Tourism archives and also from the fantastic people @Dubia Film and X Dubai.
As I Director / DOP I wish i could have shot the last 15% , but knowing that Film Dubai had contributed some amazing material it was silly for me not to use it.

Enjoy.