Why Google Cares More About What's in Your Reviews (Not Just Stars)

When was the last time you actually read what customers are writing in your Google reviews? Not just the star ratings — the actual words people are typing in those comments. Because according to this video, that might be the single most important piece of marketing your small business has.

In this episode, Keegan Edwards reveals a real-life story of how one small business — with 4.7 stars and over 200 reviews — is losing sales every single day simply because of what’s not being said in their Google review comments. This isn’t a theory. It’s happening right now, and if you own a small business, it’s probably happening to you too.

🔍 The Hidden Power Inside Google Review Comments

Most business owners think getting more 5-star reviews is all that matters. But that’s not how Google’s algorithm works anymore. In this video, Keegan shows you exactly how the words inside those reviews — not just the star rating — influence whether or not your business shows up when customers search.

Here’s what you’ll learn:
✅ Why Google actually “reads” review comments to understand what your business does
✅ How reviews influence specific keyword searches like “watch battery replacement near me”
✅ Why a local business with hundreds of glowing reviews still didn’t show up in search
✅ How competitors with fewer reviews ranked higher — simply because their customers used the right words

When people mention your services naturally in their reviews (“They replaced my watch battery in 10 minutes”), Google takes that as a signal of relevance and trust. The result? Businesses with detailed, descriptive review comments rank higher — even if they’re miles away.

🕰 A Real Story That Every Local Business Should Hear

In this video, Keegan shares a personal experience:
He searched for “watch battery replacement near me.” There was a jewelry store just half a mile from his house with nearly 250 reviews and a 4.7-star rating. But it didn’t appear anywhere in Google’s top results.

Why?
Because not a single review mentioned “watch battery replacement.”

Meanwhile, businesses 15–20 minutes away were ranking higher — because their customers wrote reviews like:

“They replaced my watch battery in 5 minutes.”
“Quick and easy watch battery swap.”

Those keywords in the review comments told Google exactly what those businesses offered.

That’s how Google decides who shows up when someone searches locally. It’s not just about being close or having good ratings — it’s about relevance, and the language your customers use online.

🧠 What You Should Do (Starting Today)

If you want your business to show up for the products or services you actually sell, here’s the strategy Keegan lays out:

1️⃣ Audit your Google reviews.
Read through the comments and look for the keywords you want to rank for. Are customers using them?

2️⃣ Ask for specific feedback.
When asking a happy customer to leave a review, kindly suggest they mention what they purchased or the service they received — e.g., “Thanks again for letting us replace your watch battery today. Would you mind mentioning that in your review?”

3️⃣ Optimize your Google Business Profile.
Make sure your categories, description, and photos reflect those same keywords. Google cross-references this info with your reviews.

4️⃣ Download Keegan’s Free Google Business Quick Fix Guide.
This 20-page guide walks you through exactly how to optimize your Google Business Profile to attract more clicks, more calls, and more customers. Get it free here 👉 https://shop.keeganedwards.com/

💬 The Big Takeaway

If your reviews don’t mention what you actually do, Google might not even know that you offer it. That’s how you can lose sales to competitors across town — even when your business is closer, better, and higher-rated.

In Keegan’s words:

“What people say in the comments of your Google reviews is the single most important piece of marketing your small business has.”

📈 Start Ranking Higher on Google Today

Watch this video now to see exactly how to fix your Google reviews strategy and unlock more visibility, clicks, and customers.

👍 Like this video if you learned something new.
💬 Comment below and tell us: what’s one keyword you want to start showing up for?
🔔 Subscribe to get weekly videos on Google Business Profiles, SEO, and local marketing strategies that help small businesses grow.

📘 Don’t forget — grab your FREE Google Business Profile Quick Fix Checklist here:
👉 https://shop.keeganedwards.com/

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00:00 Introduction: The Power of Google Reviews
00:08 A Real-Life Example: Missing Out on Sales
01:08 The Importance of Relevant Comments
01:54 How Google Determines Search Results
02:42 Conclusion: Optimize Your Google Reviews