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Who Controls Audience Data and Data-Driven-Revenue?
Автор: Streaming Media
Загружено: 2025-10-15
Просмотров: 37
Описание:
Content owners and streaming platform execs debate audience data ownership and how the industry can achieve a better data-sharing balance, content providers on non-owned and operated platforms, and platform owners can partner more effectively to access audience data, grow revenue, and improve fill rates.
Moderator:
Steve Nathans-Kelly, VP & Editor-in-Chief, Streaming Media
Panelists:
Natasha Potashnik, Head of Data, Research & Measurement, Vevo
Christy Tanner, Chair, Swerve Sports
Stephanie Haycock, Founder, Wonder Works Consulting
Bruno Giner, VP Global Sales, Digital Experience Intelligence, NPAW
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