Facebook UTM Parameters - How to Set Up UTM Tracking For Facebook Ads

UTM parameters for Facebook ads allow you to track the performance of your ads using Google Analytics. Once you set up UTM Parameters for your Facebook ads, you'll be able to see inside Google Analytics about which ads are performing.

With Apple's iOS 14 privacy changes here in Facebook ad tracking, UTM tracking for Facebook ads is another way to get more insights into the performance of your campaigns to help you.

This video will show you how to set up dynamic UTM parameters for your Facebook ads and how to view that data inside Google Analytics.