Abercrombie & Fitch is popular again AFTER years of being rac*st & fatphobic

In this video, we are discussing the recent resurgence of Abercrombie & Fitch. First I explain the brand's history and how it rose to its peak in popularity during the late 90s and early 2000s. Then I deep dive into Abercrombie & Fithch's scandals of rac*sm, body shaming, and lawsuits. I also talk about how the brand managed to make a comeback in the 2020s. I conclude this video by talking about Abercrombie's sketchy sustainability claims.

Do you think Abercrombie & Fitch's new inclusive and "sustainable" approach is performative?

TIMESTAMPS:
intro: 0:00
the history of Abercrombie & Fitch: 0:50
controversies: 3:27
how A&F managed a comeback: 7:31
Abercrombie & Fitch's "sustainability" efforts: 10:03
outro: 13:06

my other social media :)
follow me on goodreads!   / urfashionistafriend  

✿ instagram: @urfashionistafriend   / urfashionistafriend  

✿ tik tok: @urfashionistafriend   / urfashionistafriend