When Community Is Your Product’s Competitive Advantage | Community ROI with Esther Trapadoux

“Community is a bridge between what the product promises and what the user is trying to achieve.”


In this episode, we discussed how to align community goals with company goals, how to identify whether a community should exist at all, and how community can influence product, adoption, brand, and retention, in particular:
👉 Why early community goals should mirror product goals and user needs.
👉 How open-source communities build tight feedback loops and product influence.
👉 Role of community in product adoption, retention, and shaping roadmap direction.


Join Yurii Lazaruk, the Community Consultant, and Esther Trapadoux, a b2b growth marketer turned community builder, from leading community at Amplitude to now heading it at Zed Industries, who loves truth, data, and people who dig deep for real answers, and who is on a mission to make community a core growth engine, not just a side project, in connecting community goals with business goals to drive business growth!


Connect with Esther and Yurii on Linkedin:
  / esther-kim-trapadoux  
  / yurii-lazaruk-community-consultant  


Timestamps:
00:00 Meet Esther Trapadoux
01:16 Defining Community for Business
02:59 Who Needs a Community?
04:25 Setting Community Goals
07:32 Building and Engaging Vendor Communities
10:31 Open Source Community Dynamics
13:32 Encouraging Contributions in Open Source
19:06 Motivations Behind Open Source Contributions
22:04 Why Badging Systems Don't Work
23:21 Developer Empathy and Community Engagement
26:54 Wearing Multiple Hats in a Small Team
29:08 Measuring Community Impact
36:33 Advice for Founders on Community Building


#communityROI #communitybuilding #businessgrowth