Behind the Barcode: Mastering 2D barcodes with GS1 US’s Gena Morgan

Keeping track of product information and inventory with multiple #barcode types can be tricky for businesses.

Gena Morgan, who leads the standards team at GS1 US, shares valuable insights into the world of #barcodes, specifically focusing on the transition from traditional 1D barcodes to 2D barcodes and the importance of GS1 Standards in driving industry adoption. Gena explains the technical differences between traditional linear barcodes and 2D barcodes, such as QR codes and the GS1 DataMatrix, highlighting the increased #data capacity and smaller footprint of 2D barcodes.

She elaborates on the potential consumer and business benefits, emphasizing the ability of 2D barcodes to provide more accurate and direct information to consumers, streamline #supplychain processes for brands and retailers, and enable functionalities such as product recalls and promotions. The discussion delves into the challenges and opportunities presented by the transition to 2D barcodes, as well as the support and resources available for brands looking to embark on this journey. Gena's expertise on the subject makes for an enlightening and informative conversation, encouraging businesses to consider the advantages of 2D barcodes and GS1 standards in their operations. https://next-level-supply-chain-with-... #GS1USPod

Key takeaways:
• The transition from traditional barcodes to 2D barcodes allows brands to provide information to consumers and tailor experiences.
• The adoption of 2D barcodes in the industry allows products to carry more data in a smaller footprint.
• GS1 US supports brands transitioning to 2D barcodes and GS1 Digital Link standards with pilot programs and toolkits.

[01:44] Introduction to GS1 US and the role of standards team
[02:28] The difference between 1D and 2D barcodes
[04:44] Understanding the popularity and value of QR Codes
[06:25] Why should the industry care about 2D barcodes?
[07:48] How is the industry transitioning to 2D barcodes and what are the challenges?
[12:12] How to get started with digital link and 2D barcodes
[15:21] The significance of leveraging 2D barcodes to enhance supply chain management

Next Level Supply Chain with GS1 US Podcast Page: https://next-level-supply-chain-with-...
Learn more about GS1 US: https://www.gs1us.org/
Learn More About 2D Barcodes: https://ow.ly/2SuO50QI24G
Resources for the Transition from 1D to 2D Barcodes: https://ow.ly/pCjG50QI26N