15 Crumbl Stores with Shideler Bennett: The Real Scaling Playbook

How He Built 15 Crumbl Franchise Locations | Multi-Unit Franchise Scaling Secrets

Shideler Bennett went from zero to 15 Crumbl Cookie franchise locations. In this episode, he reveals exactly how he scaled — the real numbers, the mistakes, and the playbook for multi-unit franchise success.

If you're researching Crumbl franchise cost, how to scale a franchise, or what it takes to become a multi-unit franchise owner, this is the episode.

What we cover:
From 0 to 15 Crumbl locations
The real cost of opening a Crumbl franchise
Franchise profit margins
Why one sold-out cookie can destroy your margin
Weekly scorecards and KPIs that drive performance
Hiring for franchise success: "Hire slow, fire fast"
Build vs. buy: Why acquisition beats buildout
The "always PE-ready" mindset for franchise owners
Advice for first-time franchise buyers

Key topics: Crumbl franchise, franchise profit margins, multi-unit franchise owner, how to scale a franchise, franchise investment, franchise KPIs, franchise due diligence, franchise business tips

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