Multifly – India's First Inclusive Fashion Brand | Business Case Study 2025 | B2 Business Ideas

Multifly – Pioneering Inclusive Fashion in India | Business Case Study 2025 | B2 Business Ideas
Website - https://www.multifly.co.in/


Discover how Multifly Lifestyle Pvt. Ltd., co-founded by Mehul and Brinda Pancholi in Bengaluru, is revolutionizing the Indian fashion industry by creating adaptive clothing tailored for individuals with disabilities, the elderly, and patients with specific medical needs. This in-depth case study explores Multifly's journey, innovative designs, and commitment to inclusivity.

🌟 About Multifly
Established in 2021, Multifly is India's first professionally run inclusive fashion apparel company. Their brand, INXCLUSIV, offers adaptive clothing that combines fashion with functionality, empowering individuals with disabilities to dress with ease, independence, and dignity. Each garment is thoughtfully designed to address unique needs, offering comfort and style without compromising on practicality.

🧵 Product Offerings
Multifly's adaptive clothing range includes:

For Persons with Disabilities: Adaptive trousers, shirts, dresses, and undergarments designed for individuals with locomotor disabilities, paraplegia, quadriplegia, and dwarfism.

For Children and Young Adults with Autism: Trousers, shorts, t-shirts, body sacks, weighted vests, and lap pads.

For Senior Citizens: Minimum movement adaptive pants, gowns, dresses, shirts, and tops.

For Patients: Specialized garments for colostomy, breast cancer, kidney disease, and orthopedic patients.

🛠️ Innovative Design Features
Multifly's garments incorporate:

Discreet adaptive features like hook and loop closures, magnetic closures, and adjustable waistbands.

Soft, breathable fabrics suitable for sensory sensitivities.

Inclusive sizing and relaxed fitting for optimal comfort and mobility.

📈 Market Impact
With a mission to create fashion for Persons with Disabilities (PwDs) by PwDs, Multifly aims to have 60% of their team comprising individuals with disabilities. They actively engage clients in the design process and strive to create an ecosystem where PwDs are respectfully employed across all functions, including supply of materials, design, manufacturing, and marketing.

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