339 How I Got 234 CSA Members to Sign Up in One Day

What would it feel like to generate $250,000 in revenue from your farm in just one week?

In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign.

We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!)

If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this.

⬇️ Inside this episode, I share: 💥 The two-week pre-launch runway that built massive anticipation 💥 How I used urgency + scarcity (ethically) to drive immediate action 💥 The offer structure that turned "maybe later" into “yes, now!” 💥 Why building repeatable marketing systems is the real secret to success 💥 My key takeaways from this year's campaign results and what I’ll improve next time

This is my annual CSA launch debrief, and it’s packed with hard-won insights you can apply to your next promo.

👩‍🏫 Want to learn how to build this exact launch system? The full step-by-step project (plus templates!) now lives inside my Farm Marketing School, my monthly marketing membership for farmers. This campaign system used to be a $150 standalone course... Now? It’s a click away inside the member library.

🎉 We’re diving into winter together with LIVE coaching, Q&As, and a community of growth-minded farmers. Come join us!

👉 Learn more at www.mydigitalfarmer.com/FMS

Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School: Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

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